Champions, underdogs and game-changers.

Hopes dashed. Dreams realized. Moments in time that last forever.

Nobody can predict what will play out on court but one thing is always certain...

The Championships 2024 will be Always Like Never Before

How do you immortalize the timeless greatness of Wimbledon, blending historical reverence with modern visual storytelling? That’s the creative challenge we embraced with McCann London for The All England Lawn Tennis Club’s Wimbledon Launch Campaign 2024.

Guided by the visionary direction of Carl Addy, we crafted "Always Like Never Before", an inspiring film that celebrates the stars of tennis past and future. By blending 3D animation, CGI, and archival footage, we brought unforgettable moments to life, each frozen in time to highlight the sport's enduring legacy.

ECD & Director - Carl Addy, The Mayda Creative Co.