The Lexus ES puts you at the center of every detail because it was designed not just for you, but by you.
Eli Lilly is biting the hands that fed the weight-loss hype machine, calling out people who use the jabs to fit in a smaller dress or tuxedo in one ad and emphasizing that “obesity is a matter of health” in a second TV spot.
One of the new Lilly ads, "Big Night," goes further. While the open letter was a general broadside against cosmetic use of tirzepatide, the 30-second TV spot is a focused attack on Hollywood. Lilly timed the ad to coincide with awards season, specifically the Oscars, and left no doubt about its targets.
“Some people have been using medicine never meant for them, for the smaller dress or tux, for a big night, for vanity. But that's not the point. People whose health is affected by obesity are the reason we work on these medications. It matters who gets them,” the ad states.
Lilly’s intervention comes one year after Novo Nordisk’s rival GLP-1 drug was name-checked in the Oscars ceremony, when comedian and TV host Jimmy Kimmel delivered the line “when I look around this room, I can’t help but wonder, ‘Is Ozempic right for me?’”
Dir: Malik Hassan Sayeed
Prod Co: Little Minx
Storyboards: Anoxi, Inc.
Lilly takes a closer look at how weight affects the lives of people like the woman riding the subway. The narrator of the 60-second explains that shame “showed up when I was young and stayed like a shadow, living in glances of people I loved, and ones I didn't even know, always reminding me of my body's supposed value.”
The ad shows the glances the woman received, the look of a loved one at the dinner table and a twitch of the eyes of a stranger on public transport. In the final section, the woman casts off the shame, asking what good it does, and is shown happily dancing and swimming. “Health is not about what weight we lose, it's about all the things a body can gain,” the ad concludes.
Lilly’s intervention comes one year after Novo Nordisk’s rival GLP-1 drug was name-checked in the Oscars ceremony, when comedian and TV host Jimmy Kimmel delivered the line “when I look around this room, I can’t help but wonder, ‘Is Ozempic right for me?’”
Dir: Malik Hassan Sayeed
Prod Co: Little Minx
Storyboards: Anoxi, Inc.
Champions, underdogs and game-changers.
Hopes dashed. Dreams realized. Moments in time that last forever.
Nobody can predict what will play out on court but one thing is always certain...
The Championships 2024 will be Always Like Never Before
How do you immortalize the timeless greatness of Wimbledon, blending historical reverence with modern visual storytelling? That’s the creative challenge we embraced with McCann London for The All England Lawn Tennis Club’s Wimbledon Launch Campaign 2024.
Guided by the visionary direction of Carl Addy, we crafted "Always Like Never Before", an inspiring film that celebrates the stars of tennis past and future. By blending 3D animation, CGI, and archival footage, we brought unforgettable moments to life, each frozen in time to highlight the sport's enduring legacy.
ECD & Director - Carl Addy, The Mayda Creative Co.
Dir - Johnny Green - Reset Content
Storyboards - Mark Yates - Anoxi, Inc.
In DVAG's current TV campaign we ask ourselves the question: What if Jürgen Klopp hadn't become a football coach? Maybe today he would find his calling in a different profession – as a baker, taxi driver, rock star or yoga teacher.
Often we are only one decision away from our life's dream. But you can rarely achieve it alone. But only with someone you can trust, who gives good advice and motivates you. You're in the right place with a coach - and that's what DVAG's financial advisors are there for!
This is the central message of the new campaign: However you want to live your life, we are your coach in all financial matters!
Director - The Mayda Creative Co. - Ben Smith & Carl Addy
Production - Zauberberg Productions , Feit Film AGAgency - WIRZ
Google launched their version of the famous ‘Year in Search’, with this film reflecting the insights learned from a year of YouTube hosted advertising. With the help of machine learning, Google analyzed over 20 million ads to identify noteworthy trends. Led by ECD Ben Smith, we turned the insights into a two and half minute wild ride.
Inspired by the Chuck Jones' seminal film, The Dot and the Line, we developed a visual story and designed the lead character KG (short for Knowledge Graph!) and her sidekick, Skip (Skip this Ad..) as enthusiastic data scientists leading us through a magical landscape of analytics. Our friendly guides help the audience understand that in our post-covid climate we are keeping things SUPERFUN.
Mayda Creative Co. - Ben Smith - Creative Development, Direction, Design & Animation, Sound Design, Production
Gainbridge is an advanced online investment platform designed to empower investors. The Moment Before captures that feeling of empowerment by showing it happen in real time, focusing on the moment before the action. Because that’s when you overcome your hesitation, make a choice—and take control. The campaign aims to raise awareness and familiarity for Gainbridge as an innovative online platform that allows users to take control of their financial future. While most financial strategy marketing talks about product specifics or vague long-term goals, this campaign instead taps into an immediate, visceral, universal emotion of someone wanting to have ownership and control over their future.
Director: Malik Hassan Sayeed - Little Minx
A prologue explaining the 100 years of history leading up to the beginning of film, Pride and Prejudice and Zombies.
Authentic to the Regency-era, a dusty tunnel book provides a theatrical stage for the fictional narrative to take place. Working with satirical cartoonist Martin Rowson, we designed the Gillray inspired illustrations to tell our story. These were then transformed into 3D scenes and rendered to match the timings of the VO.
Beautifully rendered by Yong Chan Kim, title design by Chet Hirsch.
Read the Art of the Title article here:
http://www.artofthetitle.com/title/pride-and-prejudice-and-zombies/
Dir - Ben Smith - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Lexus RX - Time Machine
A young science fiction-lover is in the middle of reading a story about time travel when his dad unexpectedly arrives home in a new Lexus RX. Fascinated by the vehicle, the boy wonders in this is a time machine like the one in his story. When he and his dad take a drive into the city to pick up his older brother, who has arrived home a week earlier than scheduled, the child is astonished to conclude that the time machine must have transported him and his dad to the future after all. Lexus invites customers to make this holiday season one to remember.
Team One - Media Agency
We open on a black & white underwater shot, rich with texture and depth. Dolphins swim by. Fish wander. Seaweed sways. There’s a different sense of time and space down here, as in a dream…
Dir - Malik Sayeed - Little Minx
Boost Infinite welcomes you to a new world of wireless. Enjoy unlimited talk, text and data on America’s Smart Network and experience endless delight when you get the latest iPhone every year. Transcend to a higher plane of wireless.
Mayda Creative Co.
Boost Infinite welcomes you to a new world of wireless. Enjoy unlimited talk, text and data on America’s Smart Network and experience endless delight when you get the latest iPhone every year. Transcend to a higher plane of wireless.
Mayda Creative Co.
All eyes are on the #VALORANTGameChangers teams, competing for the first time on a global stage in Berlin. Get hyped for every game, match, and moment of the tournament with the Game Changers anthem “All Eyes On Me”.
The anthem film from the new US Marines campaign.
From beginning to end, this project was all about authenticity. We wanted the final results to feel as real as the epic moments in history we were depicting. We spent a lot of time researching genuine, specific moments from history that personified Marine Corps values of honor, courage, and commitment.
We strived to faithfully recreate the craft and material finishes of bronze sculpture work, and used lighting and cinematography to underpin the sense of realism.
As they were all frozen moments, we used focus, lighting and camera movement to lead the viewers eye through the shots.The campaign was inspired by the awesome work of artist Kris Kuksi who JWT Atlanta commissioned to make two additional sculptures.
Director: Ben Smith
In 2020, Apple promised to bring its entire carbon footprint to net zero by 2030 — through innovations in materials, clean energy, low-carbon shipping, and restoring natural ecosystems.
Now Mother Nature needs a status report from Apple’s environmental team. And it better be good.
Learn more about Apple's 2030 plan and our first-ever carbon neutral product here: https://apple.co/3PeNlrM
It’s well-known that conventional farming practices harm our soil, reduce ecological diversity with the excessive use of chemical fertilizers, herbicides, pesticides, fungicides and inhumane livestock practices, and increase CO2 emissions.
Senior UN officials say that we sustain our current levels of farming, we only have 60 years of farmable land left.
That’s why leading dietary supplement brand Ancient Nutrition has decided to become part of the solution - by creating a pioneering effort in the area of regenerative agriculture.
Today, Ancient Nutrition is on a mission to save the world with superfoods – and they’re sharing that mission with the debut of their first ever brand anthem, titled “Believe”.
Director - Bowe King
Production company - The Mill - Los Angeles
Takis Dragon Sweet Chili | “Awaken Your Intensity” 0:15
Awaken your intensity with Takis Dragon Sweet Chili - a culturally inspired flavor that starts off sweet, but finishes with an intensely spicy kick.
Lara Croft meets futuristic robot design in this latest spot for the Schick brand.
Working with Kurt Kaufman again to design an all new female character for the Hydro-Silk launch, the film is a fun misdirect with Hydro Silk searching through a mysterious jungle in search of the secret of eternal hydration. Or is it.
Director - Ben Smith
The futuristic spot for Boeing's centennial anniversary, ‘You Just Wait’, imagines the possibilities brought about by another hundred years of innovation.
The world in 2116 is presented as an exciting place where we drive flying cars, fly supersonic intercontinental jets, and travel into space to inhabit Mars. The most exciting aspect of this project was working with the Boeing ‘futurists’ to design our theoretical vehicles. We bookended the story with a character, a little girl, to give the film a human feel. The twinkle in her eye alludes to her future role as an engineer or inventor of a new technology that will make the world a better place.
Director - Ben Smith
Director - Ben Smith
All shot on location in and around Vancouver, this film is about illustrating the amazing technology LM is developing, by glimpsing into a near and prosperous future.
Director - Ben Smith
Director - Alex Maxwell
Every dog deserves their forever home, even Robo Dog, who risks it all in Kia’s Big Game ad to live fully charged with the all-electric Kia EV6.
Every dog deserves their forever home, even Robo Dog, who risks it all in Kia’s Big Game ad to live fully charged with the all-electric Kia EV6.
Dir - Nic Yiallouris - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Nic Yiallouris - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Bryce Wymer
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Angus Kneale - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Robert Sethi - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Ben Smith - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Robert Sethi - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
The second Death Star is gone, but starfighter pilots unite on both sides of the Galactic Civil War as it rages on in STAR WARS™:
Dir - Will Johnson - Scholar
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Malik Sayeed - Little Minx
Storyboards - Mark Yates - Anoxi, Inc.
LAUNCHING THE FW18 CRAZY BYW WITH A DEEPER DIVE INTO THE SHOE’S HISTORY.
WE EXPLORE REJECTION AS AN EXPERIENCE ESSENTIAL TO THE HUMAN CONDITION AND HOW IT COMES FROM FEAR AND FEEDS OFF OF IT.
HOW DO WE GET THROUGH IT ALL?
HOW DOES IT SHAPE WHO WE BECOME?
FILMS DIRECTED BY Malik Sayeed
PHOTOGRAPHY BY Ethan James Green
Dir - Malik Sayeed - Little Minx
Storyboards - Mark Yates - Anoxi, Inc.
LAUNCHING THE FW18 CRAZY BYW WITH A DEEPER DIVE INTO THE SHOE’S HISTORY.
WE EXPLORE REJECTION AS AN EXPERIENCE ESSENTIAL TO THE HUMAN CONDITION AND HOW IT COMES FROM FEAR AND FEEDS OFF OF IT.
HOW DO WE GET THROUGH IT ALL?
HOW DOES IT SHAPE WHO WE BECOME?
FILMS DIRECTED BY Malik Sayeed
PHOTOGRAPHY BY Ethan James Green
Dir - Malik Sayeed - Little Minx
Storyboards - Mark Yates - Anoxi, Inc.
LAUNCHING THE FW18 CRAZY BYW WITH A DEEPER DIVE INTO THE SHOE’S HISTORY.
WE EXPLORE REJECTION AS AN EXPERIENCE ESSENTIAL TO THE HUMAN CONDITION AND HOW IT COMES FROM FEAR AND FEEDS OFF OF IT.
HOW DO WE GET THROUGH IT ALL?
HOW DOES IT SHAPE WHO WE BECOME?
FILMS DIRECTED BY Malik Sayeed
PHOTOGRAPHY BY Ethan James Green
Dir - Malik Sayeed - Little Minx
Storyboards - Mark Yates - Anoxi, Inc.
LAUNCHING THE FW18 CRAZY BYW WITH A DEEPER DIVE INTO THE SHOE’S HISTORY.
WE EXPLORE REJECTION AS AN EXPERIENCE ESSENTIAL TO THE HUMAN CONDITION AND HOW IT COMES FROM FEAR AND FEEDS OFF OF IT.
HOW DO WE GET THROUGH IT ALL?
HOW DOES IT SHAPE WHO WE BECOME?
FILMS DIRECTED BY Malik Sayeed
PHOTOGRAPHY BY Ethan James Green
The truth about opioids campaign wins Emmy award
The Best Work You May Never See:
In these Ad Council/Truth Initiative PSAs, director Malik Sayeed of production house Little Minx tells us 4 true stories of opioid dependence.
Amy, Kyle, Chris and Joe share their true stories.
Each share with us their tale of opioid addiction. To treat either injury or surgery doctors prescribe Vicodin until they are hooked. We learn that opioid dependence can happen after just a few days.
We then see how far they will go to get a prescription.
Dir - Malik Sayeed - Little Minx
Storyboards - Mark Yates - Anoxi, Inc.
The truth about opioids campaign wins Emmy award
The Best Work You May Never See:
In these Ad Council/Truth Initiative PSAs, director Malik Sayeed of production house Little Minx tells us 4 true stories of opioid dependence.
Amy, Kyle, Chris and Joe share their true stories.
Each share with us their tale of opioid addiction. To treat either injury or surgery doctors prescribe Vicodin until they are hooked. We learn that opioid dependence can happen after just a few days.
We then see how far they will go to get a prescription.
Dir - Malik Sayeed - Little Minx
Storyboards - Mark Yates - Anoxi, Inc.
The truth about opioids campaign wins Emmy award
The Best Work You May Never See:
In these Ad Council/Truth Initiative PSAs, director Malik Sayeed of production house Little Minx tells us 4 true stories of opioid dependence.
Amy, Kyle, Chris and Joe share their true stories.
Each share with us their tale of opioid addiction. To treat either injury or surgery doctors prescribe Vicodin until they are hooked. We learn that opioid dependence can happen after just a few days.
We then see how far they will go to get a prescription.
Dir - Malik Sayeed - Little Minx
Storyboards - Mark Yates - Anoxi, Inc.
The truth about opioids campaign wins Emmy award
The Best Work You May Never See:
In these Ad Council/Truth Initiative PSAs, director Malik Sayeed of production house Little Minx tells us 4 true stories of opioid dependence.
Amy, Kyle, Chris and Joe share their true stories.
Each share with us their tale of opioid addiction. To treat either injury or surgery doctors prescribe Vicodin until they are hooked. We learn that opioid dependence can happen after just a few days.
We then see how far they will go to get a prescription.
Dir - Malik Sayeed - Little Minx
Storyboards - Mark Yates - Anoxi, Inc.
Dir - David Lawson - Lisha Tan - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - David Lawson - Lisha Tan - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - David Lawson - Lisha Tan - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - David Lawson - Lisha Tan - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - David Lawson - Lisha Tan - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - David Lawson - Lisha Tan - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - David Lawson - Lisha Tan - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - William Campbell - Scholar
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Robert Sethi - David Lawson - The Mill
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Noam Murro - Biscuit Films
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Liam Chapple - Carbon VFX
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Noam Murro - Biscuit Films
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Clay Williams - Community Films
Storyboards - Mark Yates - Anoxi, Inc.
Dir - William Campbell - Macauley Johnson - Scholar
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Jake Scott - RSA
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Jake Scott - RSA
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Jake Scott - RSA
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Liam Chapple - Carbon VFX
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Liam Chapple - Carbon VFX
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Liam Chapple - Carbon VFX
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Malik Sayeed - Little Minx
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Malik Sayeed - Little Minx
Storyboards - Mark Yates - Anoxi, Inc.
Dir - Yann Mabille - Interstate
Storyboards - Mark Yates - Anoxi, Inc.
The real and imaginary collide with tragic consequences as a prodigal physicist at the Large Hadron Collider works to answer profound questions about our universe.
Believing he's unlocked a frightening secret about the origin of matter itself, he suffers a breakdown. Struggling with his own demons in his search for the ‘God particle’, he returns home to convalesce.
Was his breakdown the natural result of a genius but flawed mind? Or a celestial intervention designed to prevent him from exposing his discovery?
Product Recall is a short film by Ben Smith
TD Insurance launched its “Ways to Save” campaign created in collaboration with Ogilvy Canada. Directed by Jonathan Zames of Someplace Nice, this “Ways to Save” spot centers on Dave, a customer who’s enjoying significant savings thanks to insurance coverage tailored specifically to him. The tongue-in-cheek commercial celebrates Dave’s savings which are so personalized that he deserves to have a jingle created just for him.
We then proceed to hear that jingle being performed, bringing into play BUTTER Music and Sound which scored the campaign.
“To emphasize just how customized TD Insurance savings can be, we made a jingle for one person, celebrating the unique ways that help them save,” said Francesco Grandi, chief creative officer of Ogilvy Canada. “Also, I apologize in advance. You will get this jingle stuck in your head for eternity.”
All-electric. Hybrid. And plug-in hybrid, too. There’s one for everyone to fall in love with.
The world can be unpredictable at times. Be ready for the future in the tech-forward and tech-ready Lexus NX.
