TD Insurance launched its “Ways to Save” campaign created in collaboration with Ogilvy Canada. Directed by Jonathan Zames of Someplace Nice, this “Ways to Save” spot centers on Dave, a customer who’s enjoying significant savings thanks to insurance coverage tailored specifically to him. The tongue-in-cheek commercial celebrates Dave’s savings which are so personalized that he deserves to have a jingle created just for him.

We then proceed to hear that jingle being performed, bringing into play BUTTER Music and Sound which scored the campaign.

“To emphasize just how customized TD Insurance savings can be, we made a jingle for one person, celebrating the unique ways that help them save,” said Francesco Grandi, chief creative officer of Ogilvy Canada. “Also, I apologize in advance. You will get this jingle stuck in your head for eternity.”