Google launched their version of the famous ‘Year in Search’, with this film reflecting the insights learned from a year of YouTube hosted advertising. With the help of machine learning, Google analyzed over 20 million ads to identify noteworthy trends. Led by ECD Ben Smith, we turned the insights into a two and half minute wild ride.

Inspired by the Chuck Jones' seminal film, The Dot and the Line, we developed a visual story and designed the lead character KG (short for Knowledge Graph!) and her sidekick, Skip (Skip this Ad..) as enthusiastic data scientists leading us through a magical landscape of analytics. Our friendly guides help the audience understand that in our post-covid climate we are keeping things SUPERFUN.

Mayda Creative Co. - Ben Smith - Creative Development, Direction, Design & Animation, Sound Design, Production