The truth about opioids campaign wins Emmy award

The Best Work You May Never See:

In these Ad Council/Truth Initiative PSAs, director Malik Sayeed of production house Little Minx tells us 4 true stories of opioid dependence.

Amy, Kyle, Chris and Joe share their true stories.

Each share with us their tale of opioid addiction. To treat either injury or surgery doctors prescribe Vicodin until they are hooked. We learn that opioid dependence can happen after just a few days.

We then see how far they will go to get a prescription.

Dir - Malik Sayeed - Little Minx

Storyboards - Mark Yates - Anoxi, Inc.